Willis Towers Watson

Senior Media Buyer

Posted on Aug 23 Miami, FL 142 views

As a senior media buyer, you will report to the Senior Director of Media and be responsible for overseeing all steps of the media buying and planning process, such as negotiation of rates for media campaigns, research, and preparation of media plans across various offline and online platforms, overseeing junior level staff members for execution of the media plans, as well as stewardship of media performance, analysis, and reporting. Bilingual (Spanish / English) proficiency preferred but not required.


• Strong analytical skills and proven ability to deliver in depth analysis of media performance and insightful recommendations to clients
• Highly proficient in Excel and PowerPoint; Core Media system experience is a plus
• Strong negotiation skills with an ability to multi-task and problem solve in a fast-paced environment, detail-oriented with excellent written and verbal communication skills
• Minimum 5 years’ experience in performance driven media buying preferred
• Bachelor’s degree in a related field required

• Plan, negotiate, buy, maintain, and manage all media campaigns
• Identify ideal media mix and strategies based on campaign objectives
• Preparation and presentation of media plans, projections, quarterly reviews, and test proposals to clients
• Prepare, track and monitor media budgets for all campaigns
• Media results reporting, including presentation to clients of analysis, findings, and recommendations to meet client’s goals
• Training and supervision of other media team members
• Foster strong relationships with media vendors
• Utilize strategic thinking and collaborate with senior leadership and team members on ideas for growth and meeting business goals
• Monitor and stay up to date on market research, industry trends and media landscape

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